KARASARDEGNA Marketplace is the portal that offers affiliated Sardinian companies the opportunity to sell their products through a platform that ensures thousands of daily views.
KARASARDEGNA Marketplace is the portal that offers affiliated Sardinian companies the opportunity to sell their products through a platform that ensures thousands of daily views.
THE PLATFORM
The site offers affiliated Sardinian companies the opportunity to sell their products through an online platform. The platform specialises in the sale of Sardinian products ranging from food to handicrafts.
In addition to the online platform, KARASARDEGNA has two sales points at Olbia Airport (one at arrivals and one at departures) and one sales point at Alghero Airport.
THE COMMUNICATION
For KARASARDEGNA, SEDPLUS created two communication campaigns. One aimed at operators wishing to sell their products through the portal (B2B). The other aimed at consumers wishing to buy Sardinian products online (B2C).
In both campaigns, the visuals present a mix of product photography and illustration. The product, interacting with the characters, comes to life and tells us a little story of play and sharing.
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